Founder Spotlight: Georgianna W. Oliver of Tour24

January 29, 2024

Georgianna W. Oliver is founder and CEO of Tour24, the leading on-demand platform for self-guided apartment tours. She has built several businesses in the multifamily space including EverGreen Solutions and AptBudget, both sold to RealPage; and Package Concierge, which sold to Gibraltar Industries.

Over the past 20 years, she has built and launched successful businesses fueled by innovative ideas and turned roadblocks into efficiencies. Within Gibraltar, Georgianna discovered the seeds of Tour24, which she decided to buy as an IP in order to launch it as a separate company. Along with her role as founder of Tour24, she was a senior executive at Gibraltar Industries and oversaw the management of Package Concierge. 

During the pandemic of 2020 and 2021 when leasing offices were operating on a limited basis, Tour24 emerged as a contactless solution. With Tour24, prospective tenants can take self-guided leasing tours after-hours and on weekends. Tour24 surveys show that 36% of tours occur after hours when leasing offices are closed, and 78% of prospects prefer using Tour24 to a live agent. A team of highly-qualified women in real estate leads Tour24's client success team in delivering more traffic, more tours, and ultimately more leases.

“Georgianna is incredibly well connected in the multi-family world and has been able to quickly generate sales traction in a notoriously difficult market to penetrate.” said LAB Ventures CEO, Tigre Wenrich.

Georgianna serves on the Multifamily Technology Entrepreneur Conference (MTEC) Advisory Board, is an Advisory Committee member of National Multifamily Housing Council (NMHC) and on the Silicon Valley Bank Brain Trust Advisory Board of Innovators. She is a contributing writer for Entrepreneur.com’s Entrepreneur Leadership Network, serves as a Forbes Business Council Advisor and is a founding board member of the National Leased Housing Association (NLHA) Education Fund.

‍LAB Ventures works strategically with early stage PropTech startups and investors from the Real Estate and Construction industries providing them access to capital, corporate development, customers, innovation and outsized returns through venture capital investments.