We’re proud to announce that LAB Ventures has invested in Enaia, an AI-based commercial real estate CRM platform that is designed for brokers and their teams to effectively collaborate on prospecting new customers and properties, as well deal management. Enaia empowers brokers to collaborate online just as they do in real life, on an account-by-account and deal-by-deal basis.
Enaia’s founder David Young has deep, first-hand knowledge of the commercial real estate sector, having worked for over a decade as both a broker himself, and working with brokers in his role with a large asset manager. He understood that legacy CRM applications for CRE are largely a top-down experience that typically falls short on broker engagement. To solve the lack of data utilization, broker retention, and collaboration challenges in the industry, David re-imagined CRM from the bottom-up, designing in functionality that resembles that of a social network with accessibility to data. All Enaia subscriptions include a direct integration with Apollo.io, driving immediate cost savings for brokers as well as improved productivity.
Enaia is the next step in evolution for CRE brokers, directly addressing the data ownership barriers between large brokerages and their 1099 brokers, allowing them to collaborate more effectively in this new ad-hoc nature. Enaia includes landlord/owner reporting, end-user client experience, and key data integrations with Apollo.io (and others coming soon) to equip brokers with the ability to source contact information with ease, real-time prospect deal tracking,news updates specific to their deals,and market analytics.
“We believe that David has a very different vision that will allow Enaia to succeed where others have struggled. We're excited to invest in a platform that can provide massive value to both individual brokers, and eventually also to their large brokerage employers," said Tigre Wenrich, CEO of LAB Ventures.
The round was led by Heartland VC, a midwest-based strategic venture fund that connects portfolio companies to their corporate LP’s, including several highly relevant commercial real estate firms that are keen to work with Enaia. “We had a great affinity with the Heartland team and their strategy,” added Wenrich. “We believe that Enaia can become as important to CRE brokers as Bloomberg is to traders.”
LAB Ventures works strategically with early stage PropTech startups and investors from the Real Estate and Construction industries providing them access to capital, corporate development, customers, innovation and outsized returns through venture capital investments.